The New and The Next - Issue #67
“When everyone has a megaphone, no one can be heard.”
Favorite
These are the people paying journalists to promote brands in articles
How some publicists recruit writers to secretly mention or link their clients in stories on HuffPost, Forbes, and other sites.
Productivity
James Clear: There are 7 minutes/day you need to master to be productive
This is a well-done article.
Work & Money
High Achievers Are the Target of a Bully’s Insecurities
Have you heard of the Tall Poppy Syndrome? In Australia, where poppies grow, they for the most part grow to the same height. Every once in a while, one poppy
How we wrote and sent the “ best cold email ever"
This is the story of how we emailed 50,000 companies with the best cold email offering the services of Ramp, the smartest, simplest, custom t-shirt ordering site in the world and how we got tens of thousands of pounds, dollars and euros in revenue!
Why People Dislike Really Smart Leaders
Latest news and features on science issues that matter including earth, environment, and space. Get your science news from the most trusted source!
Marketing & Branding
How to Create Motion Graphics in Keynote for Your Next Video
Did you know you can create motion graphics in Keynote?
How To Make a Storyboard For Video
Have you ever come up with a great idea for a video, but had trouble explaining your creative vision to the client?
[Video] What makes something go viral?
What’s the secret to making content people love?
9 marketing trends you should track in 2018
Nine essential marketing trends to track in 2018, including authentic video, chatbots, conversational marketing, and experimentation strategy.
Segment Your User Base: Depth of Engagement
If you haven’t read Jonathan Hsu’s 8 part Medium series on Social Capital’s diligence process, add it to your reading list. I didn’t immediately grok all of the concepts in the post, but it has had an incredible impact on how I look at product metrics.
Bounce Rate: Google Analytics Guide To A Misunderstood Metric
What’s this misunderstood metric: bounce rate? Find out when it matters to consider, how to compare with other Google Analytics metrics, and lower it.
Content Promotion: Every Single Tactic You Can Use to Boost Traffic
I’ve got a lot of experience promoting content, from running ego bait blog posts at LawnStarter to pick up thousands of social shares and dozens of backlinks, to creating the content promotion process at CXL that helped double traffic, to building links and promoting pillar pages at HubSpot to rank competitive product pages for products that were yet to exist.
Startups & Tech
A Surreal Trip to a Domain-Names Conference
… where misspelled URLs are auctioned off for tens of thousands of dollars.
Getting free of toxic tech culture
Marginalized people leave tech jobs in droves, yet we rarely write or talk publicly about the emotional and mental process of deciding to leave tech.
The Fall of Travis Kalanick Was a Lot Weirder and Darker Than You Thought
Silicon Valley CEOs are supposed to be sacrosanct. So how did it all go wrong at Uber?
Lyft says nearly 250K of its passengers ditched a personal car in 2017
I believe it. I use Lyft/Uber every day. I sold my car a while ago, and I love it.
Chrome is turning into the new Internet Explorer 6
Chrome-only sites are a problem
MISC
Why Logan Paul Should Really Worry Us
I’d heard of Logan Paul, but I had never watched his (or his brother’s) videos before. I did after I read this article. I’m not condoning what he did, but these *boys* are 22 and 20. Their prefrontal cortexes are not fully developed. So while I think their channels are stupid, I don’t think we should be so hard on them. The prefrontal cortex isn’t fully developed until 30/late 20s, which is responsible for making good decisions. Just because Logan’s over 18 doesn’t make him an adult. Give the kid a break.
How to get your overdraft fee waived today
Overdraft fees suck — but that doesn’t mean you have to pay them. Learn the exact systems to get them waived today.
#Dying
Sh*tcoin and Buttcoin
LOL